Case Study: P&G boosts Mr. Clean awareness among Fortnite gamers with Overwolf

P&G engages Fortnite gamers with Overwolf, driving 700K minutes of brand engagement

P&G sought to boost awareness of its Mr. Clean brand among gamers ahead of the 2024 Olympic Games. The challenge was to engage this audience through a memorable virtual experience that would generate positive brand uplift. To achieve this, they partnered with vendor Overwolf and its advertising solutions.

Overwolf crafted an immersive, fully branded Fortnite experience featuring a "speedrun" map. The solution included a media campaign to reach players and a contest with physical prizes. This approach generated close to 100K participant opt-ins and over 700K minutes of brand engagement. Overwolf's campaign resulted in a significant uplift across all key brand metrics measured in their ad effectiveness survey.

P&G