Case Study: KFC reaches gamers with cost-effective in-game awareness campaigns using Overwolf Ads

KFC reaches gamers with Overwolf as tens of thousands join its rewarded challenge

KFC aimed to promote a new chicken sandwich to gamers across multiple major game communities, including Apex Legends and Fortnite, in a cost-effective way. The challenge was to engage this audience across different gaming platforms to drive awareness for the new product.

To meet this challenge, KFC utilized Overwolf to run a comprehensive awareness campaign. The solution involved serving both display and video ads to gamers during playtime in specific titles like Diablo 4 and World of Warcraft within the US. The campaign from Overwolf was highly successful, resulting in a rewarded challenge that saw tens of thousands of participants spend hundreds of thousands of hours playing, which led to significant positive changes in brand metrics.

KFC