Case Study: AMD engages millions of PC gamers to upgrade hardware with Overwolf Ads

AMD reaches gamers with Overwolf and lifts awareness 12%-15%

AMD, a provider of market-leading GPUs for PC gamers, faced the challenge of targeting a diverse audience of gamers with outdated hardware. They needed a way to reach these hard-to-reach gamers across different genres and push them to upgrade their current setups.

Overwolf provided a solution by leveraging its unique GPU targeting ability to deliver custom ads to PC gamers with outdated GPUs. The campaign achieved industry-leading KPIs, including a 97.3% viewability rate and an 86.65% video completion rate. Overwolf's activity resulted in a significant brand lift, with a 12%-15% average increase in awareness, consideration, and purchase intent among the target audience.

AMD