Case Study: Princes Trust for Children & the Arts achieves a Guinness World Record collaborative artwork with Overthrow Digital

Princes Trust for Children & the Arts creates a Guinness World Record with Overthrow Digital and 265,000 children

The Princes Trust for Children & the Arts faced the challenge of launching a campaign to honor Queen Elizabeth II's Jubilee, engage children across the UK, and foster arts participation. They partnered with Overthrow Digital to develop a creative digital solution.

Overthrow Digital created the FaceBritain campaign, which featured an interactive website that collected children's artwork to form a collective digital mosaic. This solution resulted in the project being projected onto Buckingham Palace and achieving a Guinness World Record for the most collaborative artwork, with over 265,000 contributions. The vendor's work created a lasting legacy that was preserved in the national archives.

Princes Trust for Children & the Arts