Case Study: Lea & Sandeman becomes its number one selling channel with Overthrow Digital

Lea & Sandeman makes its website the #1 selling channel with Overthrow Digital

Lea & Sandeman, a specialist wine merchant, needed a technology partner to create a digital roadmap for expansion and provide ongoing support. They engaged Overthrow Digital for long-term projects to help transition and grow their brick-and-mortar business into new digital areas.

Overthrow Digital built a dedicated team that has consulted with Lea & Sandeman for over six years, implementing a bespoke ecommerce platform with advanced integrations and even a wine futures trading engine. As a result of this partnership and the new platform, the website became the top-selling channel out of the merchant's six retail locations.

Lea & Sandeman