Case Study: Duke of Edinburgh Award boosts participant engagement with Overthrow Digital’s eDofE app and website

Duke of Edinburgh Award boosts engagement with Overthrow Digital’s app, reaching 100,000 downloads a year

The Duke of Edinburgh Award needed to increase engagement with its online system and provide convenient access to its services for a young, smartphone-using audience. Their existing desktop-only web portal was slow and provided a poor user experience. Overthrow Digital was tasked with building a solution to boost participant interaction and reduce support enquiries.

Overthrow Digital built a new eDofE app and website to make it simple for participants to record their goals and achievements. The solution adopted an Agile approach and a new technology stack to re-engineer the live platform. The results were significant, with the app reaching the UK Top 100 Lifestyle apps and engagement massively increasing. Importantly, 27% of all UK young people aged 14-24 have started an award on the system, and the platform now runs at a significantly lower cost.

Duke of Edinburgh Award