Case Study: Up End identifies high-fit accounts and sharpens go-to-market strategy with Overproof

Up End - Customer Case Study

Up End, a small distillery in New York operating with a two-person team and a limited budget, needed data to build a go-to-market strategy for its new brand. New to the industry, the company was uncertain which markets to focus on and turned to Overproof for assistance.

Overproof implemented its Overproof Score program, a predictive model that quantifies account-product fit, to conduct a market analysis. The solution analyzed over 2,000 accounts and identified more than 100 high-probability targets, enabling Up End to focus its sales efforts effectively. This significantly improved the distillery's likelihood of closing accounts and reduced time wasted on poor-fit venues.

Up End