Case Study: Pernod Ricard gains data-driven California market insights with Overproof

Pernod Ricard - Customer Case Study

Pernod Ricard, a global spirit and wine seller, wanted to better understand its market share and identify new opportunities for its portfolio in California. To address this challenge, they partnered with the vendor Overproof and utilized its Overproof Score prediction model tool.

Overproof conducted a market analysis that identified a targeted list of high-potential accounts, eliminating 77% of the original list to save time and effort. The solution uncovered 20 new product opportunities and provided key competitive insights. As a result, Pernod Ricard's California team is now equipped with a prioritized, data-driven strategy to approach the market.

Pernod Ricard