Case Study: Papa’s Pilar Optimizes Florida Route-to-Market with Overproof

Papa’s Pilar - Customer Case Study

Papa’s Pilar, a national rum brand, was facing stagnant and declining sales in Florida after reaching 20,000 cases per year. They engaged the vendor Overproof to help identify new growth opportunities and optimize their path to selling 30,000 cases.

Overproof utilized its proprietary AI algorithm to conduct a comprehensive market analysis of all 67 Florida counties. This identified that the brand's ideal customer was in high-income coastal areas that were previously untargeted. Using these insights, Overproof provided a list of specific counties and venues to target, enabling Papa’s Pilar to optimize their route-to-market strategy and pursue their growth goal.

Papa’s Pilar