Case Study: a global sportswear brand in Mexico reduces theft incidents with Overhaul

a global sportswear brand in Mexico reduces theft incidents by 65% with Overhaul

Overhaul assisted a global sportswear brand facing significant security threats to its high-value shipments in Mexico. The customer's previous security measures, which relied on basic escort services and delayed GPS alerts, were inadequate against the rising threat of organized crime. The brand needed a more proactive and intelligent approach to protect its product launches and ensure deliveries reached their destinations safely.

The solution involved Overhaul implementing a proactive program that leveraged deep intelligence, real-time monitoring, and predictive analytics. A key component was collaborating with authorities and industry bodies like ANERPV to improve incident response. This partnership enabled a shift from a reactive to a preventive security posture. As a result, Overhaul helped the sportswear brand achieve a 65% increase in shipment recovery from 2024 to 2025, ensuring the integrity of product launches and safeguarding the brand's reputation.