Case Study: Wisconsin Cheese strengthens AI Overview visibility with Overdrive Interactive

Wisconsin Cheese earns 18,112 AI citations with Overdrive

Wisconsin Cheese partnered with Overdrive Interactive to address the challenge of Google's AI Overviews changing how category information is discovered. They needed a defensible baseline for their AI citation performance, clarity on which content was driving visibility, and a strategic roadmap to maintain their competitive advantage against other cheese authorities.

Overdrive Interactive implemented a solution using BrightEdge DataCube and Scrunch to benchmark AI Overview citations and monitor brand sentiment. They quantified 18,112 AI citations for Wisconsin Cheese, identified the top-performing site content, and delivered a practical roadmap. This provided the actionable insights needed to sustain the brand's category leadership in AI-driven search.

Wisconsin Cheese