Case Study: Siemens achieves 177% higher conversion rate with Overdrive Interactive Paid Search Management

Siemens boosts conversion rate 177% with Overdrive Interactive

Siemens approached Overdrive Interactive to increase free trial downloads of its Solid Edge software in key international markets. Their challenge was to effectively generate demand and acquire leads for this product development tool across diverse global regions.

Overdrive Interactive developed and deployed an international paid search demand generation program targeting 17 markets. The solution included multi-language keyword and landing page strategies, geo-targeting, and conversion rate optimization. This strategy delivered significant results for Siemens, including a 177% increase in conversion rate and a 77% reduction in cost per lead.

Siemens