Case Study: PetSmart boosts conversion volume with paid search management from Overdrive Interactive

PetSmart boosts conversion rate 22% with Overdrive Interactive

Overdrive Interactive was engaged by PetSmart to manage its paid search program. The client faced challenges with its existing account structure and needed to improve overall performance and ROI.

Overdrive Interactive restructured the account, updated targeting, improved ad copy, and built a custom reporting dashboard. These efforts resulted in a 22% improvement in conversion rate, a 23% reduction in cost per conversion, and a 62% increase in conversion volume within the first three months.

PetSmart