Case Study: a multi-location veterinary services franchise brand achieves 2x conversions and 24% lower CPA with Overdrive Interactive

Multi-location Veterinary Services Franchise Brand boosts conversions 2x and cuts CPA 24% with Overdrive Interactive

The customer, a multi-location veterinary services franchise brand, faced the challenge of managing a fragmented paid media strategy. With budgets spread thinly across dozens of individually funded locations, they experienced inconsistent performance, declining efficiency, and a loss of lower-funnel demand. They partnered with Overdrive Interactive to develop a more scalable model that could intelligently allocate investment and improve efficiency without sacrificing lead quality.

Overdrive Interactive implemented a solution by restructuring the account across Google, Meta, and Yelp using a tiered, performance-based investment model. They segmented locations by potential and deployed funnel-aligned strategies, consolidating campaigns to concentrate spend where returns were highest. This approach more than doubled conversions quarter-over-quarter, improved cost per acquisition by 24%, and drove an 11.8% increase in average weekly appointments alongside a 14.8% lift in average weekly revenue.

Multi-location Veterinary Services Franchise Brand