Case Study: Lumeris improves LinkedIn media efficiency with Overdrive Interactive

Lumeris lowers CPC 18.9% with Overdrive

Lumeris, a healthcare transformation company, needed to improve the efficiency of its LinkedIn advertising program to reach senior healthcare decision-makers for its AI-powered Tom™ platform. The challenge involved high media costs, a complex enterprise sales cycle, and a fragmented campaign structure that lacked performance clarity. Overdrive Interactive was engaged to help build a more focused demand generation engine.

Overdrive Interactive audited and restructured the program, consolidating campaigns around the highest-performing objective and introducing document ads for mid-funnel engagement. They refined targeting using an account-based strategy and implemented a weekly optimization cadence. This solution led to significant improvements, including a 22.5% decrease in CPM, an 18.9% decrease in CPC, and a 16.4% increase in impressions, all while achieving best-in-class cost per lead.

Lumeris