Case Study: Carlisle Wide Plank Floors achieves more leads and higher conversion with Overdrive Interactive

Carlisle Wide Plank Floors boosts organic conversions by 591% with Overdrive Interactive

Carlisle Wide Plank Floors, known for its high-quality wood flooring, engaged Overdrive Interactive to rapidly increase its organic search presence, paid search efficiency, and website conversion rates to drive more high-quality leads into its sales funnel.

Overdrive implemented an integrated solution including a homepage redesign, paid search campaigns, Google Product Listing Ads, an interactive floor quiz, and a new nurture campaign. The results were significant, including a 102% increase in paid search conversions, an 87% paid search conversion rate, a 48% reduction in cost per lead, a 224% increase in organic search rankings, and a 591% increase in organic search conversions.

Carlisle Wide Plank Floors