Case Study: Bright Horizons boosts lead volume with Overdrive Interactive's AI Max for Search

Bright Horizons boosts leads 17% with Overdrive Interactive

Bright Horizons, a U.S.-based provider of child care and early education services, faced a challenge with declining Center Visitor Leads as performance from other digital channels softened. They needed to find a scalable way to drive high-intent traffic and restore lead growth without increasing their acquisition costs. Overdrive Interactive was enlisted to address this challenge using Google Ads’ AI Max for Search.

Overdrive Interactive enrolled the client in the AI Max for Search beta program, which used AI-driven targeting and real-time optimization to expand reach and engage previously untapped, high-intent users. This solution successfully reversed the lead decline, resulting in a 17% increase in lead volume, a 20% improvement in conversion rate, and a 16% reduction in cost per lead.

Bright Horizons