Case Study: Archer grows leads and lowers CPL with Overdrive Interactive

Archer boosts SEM lead volume 61% with Overdrive Interactive

Archer engaged Overdrive Interactive to expand its digital footprint and raise awareness for its product offerings and thought leadership in risk management. The challenge was to promote the Archer brand effectively through integrated digital marketing strategies.

Overdrive Interactive implemented a comprehensive solution including customer journey mapping, paid search, paid social campaigns, content creation, and account-based marketing. The results were significant, featuring a 150% increase in Google Page 1 rankings, a 61% rise in SEM monthly lead volume, a 67% reduction in SEM cost per lead, and a 38% decrease in paid social cost per lead.

Archer