Case Study: Special Olympics Minnesota boosts Polar Plunge registrations with Ovative Group's data-driven media strategy

Special Olympics Minnesota drives $4.8M in donations with Ovative Group

Special Olympics Minnesota (SOMN) aimed to increase awareness and drive registrations for its Polar Plunge fundraiser. The non-profit partnered with the vendor Ovative to tackle this challenge using a paid media strategy and advanced measurement.

Ovative implemented a data-first approach, developing a strategic media plan to reach both core and new audiences. They utilized Microsoft’s Ads for Social Impact grant program to grow media spend. This solution drove $4.8 million in donations, exceeded the registration goal by 88%, and increased Paid Search reach by 259%.

Special Olympics Minnesota