Case Study: Post Consumer Brands drives engagement for Cinnamon Pebbles with Ovative Group

Post Consumer Brands drives 221% higher engagement with Ovative Group

Post Consumer Brands faced the challenge of launching Cinnamon Pebbles™ in a crowded CPG market, needing to transform nostalgia for the classic Pebbles™ brand into active consumer engagement. They partnered with Ovative Group to build a paid social strategy that would make the new flavor relevant for today's audiences.

Ovative implemented a cross-platform paid social strategy across Meta and TikTok, prioritizing high-impact placements like TikTok Top Feed and platform-native creative content. This solution drove significant results, including a 175% message association lift, a 221% higher engagement rate than core Pebbles™ campaigns, and ROAS 1.79x higher. The campaign also achieved notable lifts in ad recall and purchases, with TikTok placements exceeding CPG benchmarks.

Post Consumer Brands