Case Study: Post Consumer Brands achieves 93% ROAS growth with Ovative Group’s Instacart optimization

Post Consumer Brands boosts ROAS 93% with Ovative/Group

Post Consumer Brands partnered with Ovative Group to elevate and scale its Instacart retail media program, seeking to drive more profitable growth through better optimization and measurement.

Ovative implemented a solution involving campaign restructuring for automated bidding, consistent budget monitoring, and robust measurement using their Enterprise Marketing Return (EMR) metric. This allowed Ovative to measure the true impact of the Instacart efforts. The results were significant, including a 93% increase in ROAS and a 35% increase in total Instacart sales within the first 90 days of management, enabling Post Consumer Brands to profitably scale the program.

Post Consumer Brands