Case Study: Polaris accelerates customer growth with Ovative Group's data intelligence

Polaris boosts leads 1,260% with Ovative Group

Polaris sought to elevate its Snowmobiles customer acquisition strategy on Meta ahead of the 2024-2025 winter season, aiming for greater efficiency and personalization. The powersports brand partnered with Ovative and its EMRge marketing intelligence platform to transform how its paid social program harnessed data.

Ovative implemented a full-funnel Meta strategy using real-time, first-party data signals and tools like Instant Lead Forms and Advantage+ Shopping Campaigns. This approach enabled Polaris to achieve a 1,260% increase in new leads and a 92% decrease in cost per lead, among other results, while using only 84% of the previous year's budget. Ovative's work earned Meta's "Best Use of Data and Signals" award.

Polaris