Case Study: Michigan Lottery achieves efficient new customer acquisition with Ovative Group

Michigan Lottery acquires 26k new customers with Ovative Group

The Michigan Lottery aimed to accelerate the acquisition of new players while also increasing their long-term value. To meet this challenge, they partnered with Ovative.

Ovative developed a strategic paid media mix and enhanced creative assets to drive new player acquisition. Using its Modern MMM+ solution, Ovative delivered the lottery industry’s first digital-to-retail measurement solution, enabling hands-on media optimizations. This approach allowed Michigan Lottery to acquire 26,000 new customers and drove a 20:1 incremental retail sales return on ad spend.

Michigan Lottery