Case Study: JonnyPops boosts brand awareness and Instacart sales with Ovative Group

JonnyPops boosts Instacart sales 121% with Ovative Group

JonnyPops, a frozen fruit brand, sought to amplify its brand visibility and drive new customer growth in the competitive online grocery shopping space. To address this challenge, the company partnered with vendor Ovative Group to leverage a retail media solution on the Instacart platform.

Ovative Group implemented a full-funnel media strategy using sponsored product, display, and video ads on Instacart. This approach targeted both new and existing customers, especially during peak seasons. The solution drove significant results, including a 121% increase in Instacart sales, a #1 ranking on Instacart's Fastest-Growing Emerging Brands list, and a double-digit lift in purchase intent among key audiences like Gen Z females.

JonnyPops