Case Study: Five Below validates omnichannel ad impact with Ovative Group's EMRge™ Modern MMM+

Five Below boosts omnichannel ROAS by 37% with Ovative/Group

Five Below, a specialty retailer, sought to grow its online and in-store sales while maintaining marketing efficiency. To address this challenge, the company partnered with vendor Ovative and leveraged their EMRge™ Modern MMM+ capability to validate the performance of its advertising efforts.

Ovative implemented a measurement strategy using its EMRge™ Modern MMM+ to isolate and quantify the true omnichannel impact of Five Below's Meta ads. This solution enabled the retailer to demonstrate a 37% higher omnichannel ROAS and a 31% lower cost per purchase, allowing for smarter investment decisions and measurable business impact.

Five Below