Case Study: Boost Mobile drives NYC brand awareness with Ovative Group's geo-targeted influencer marketing

Boost Mobile drives NYC awareness with Ovative/Group and a 4.3% engagement rate

Boost Mobile faced the challenge of building effective hyper-local brand awareness for its network reliability message in the concentrated New York City market. The telecom brand partnered with vendor Ovative Group to implement a geo-targeted influencer marketing campaign.

Ovative Group's solution involved a rigorous vetting process to find NYC-based creators with predominantly local followers and deploying specific influencer personas to create authentic content. This strategy enabled Boost Mobile to achieve an engagement rate of 4.3%, which was four times the industry benchmark, along with 1.1 million impressions and $206,000 in earned media value.

Boost Mobile