Case Study: Best Buy achieves omnichannel sales growth with Ovative Group’s Meta ads

Best Buy drives 8.8x incremental omnichannel ROAS with Ovative Group

Best Buy, a major consumer electronics retailer, sought to increase both its online and in-store sales, particularly around key holiday promotions. To address this challenge, Best Buy partnered with the vendor Ovative to leverage Meta's omnichannel advertising capabilities.

Ovative developed a Meta Advantage+ sales campaign utilizing omnichannel ads. This strategy employed Meta's AI to reach new audiences beyond Best Buy's usual parameters and target adults 18 or older. The solution successfully bridged the gap between digital and in-store shopping. The measurable impact was significant, driving an 8.8x incremental omnichannel return on ad spend (ROAS), a 6.8x incremental online ROAS, and a 7% lift in purchases.

Best Buy