Case Study: Ann Taylor boosts holiday sales with Pinterest and Ovative Group

Ann Taylor boosts holiday sales 1.79x with Ovative Group

Ann Taylor sought to expand its Gen Z and Millennial customer base and connect with holiday shoppers authentically. The clothing retailer partnered with Ovative to drive meaningful brand engagement through a paid social strategy on Pinterest.

Ovative developed a full-funnel Pinterest strategy for Ann Taylor, leveraging Pinterest Trend Badges to own the "Party Outfits" trend and optimize ads across the customer journey. This approach enabled Ann Taylor to engage shoppers efficiently, driving a 1.79x higher ROAS, a 1.5x more efficient CPA, and a 7% lift in purchases for notable holiday sales growth.

Ann Taylor