Case Study: American Eagle boosts brand consideration during back-to-school with Ovative Group

American Eagle lifts brand consideration 8pt with Ovative Group

American Eagle sought to increase awareness and consideration among 18- to 25-year-olds during the 2024 Back to School season. The retailer partnered with Ovative and its paid media experts, leveraging the Kargo platform to reach audiences in relevant digital environments.

Ovative developed a cross-channel strategy using tailored targeting and dynamic creative. They implemented a full-funnel, shoppable experience across paid social, display, and CTV via Kargo. This integrated media approach drove an 8-point lift in brand consideration and delivered a 6x incremental return on ad spend for American Eagle.

American Eagle