Case Study: Aerie boosts holiday brand awareness and ROAS with Ovative Group and Meta

Aerie lifts brand conversations 38pt with Ovative Group

Aerie, a fast-growing women's lifestyle brand, sought to boost its brand awareness and establish itself as a key holiday gift-buying destination for women ages 18 to 34. To address this challenge, Aerie partnered with the vendor Ovative Group and its paid social experts, leveraging a Meta Moment Maker video ad package.

Ovative Group implemented a high-impact, video-first paid social strategy using the Meta Moment Maker package to maximize reach across key digital placements during a condensed pre-holiday burst. This solution efficiently reached Aerie's target audience and told a compelling brand story. The results for Aerie included a significant 38-point lift in brand conversations, a 27% lift in ad recall, and the delivery of their highest return on ad spend performance with Meta, achieving a ROAS 1.79x higher than usual campaigns.

Aerie