Case Study: Aerie boosts brand awareness and equity with Ovative Group’s location-based Meta video ads

Aerie boosts ad recall 4.9pt with Ovative Group

Aerie, a women's lifestyle retailer, sought to boost its brand awareness in high-value market locations across the United States while maintaining broad reach. It partnered with the vendor Ovative Group to address this challenge using a Meta video ads campaign.

Ovative Group's solution was to implement a Meta strategy using location-based value rules, focusing video ads in Designated Marketing Areas where awareness was lowest. This approach drove significant results, including a 4.9-point lift in ad recall and a 5.6-point lift in brand favorability. The campaign also achieved a 22% lower cost per ad recall lift, a 33% lower cost per brand favorability lift, and a 1.79x higher return on ad spend.

Aerie