Case Study: Vonage grows its business customer base with Ovation Incentives

Vonage drives double-digit business customer growth with Ovation Incentives

Vonage, a leading provider of cloud communication services, faced a highly competitive market while looking to expand its business customer base in the UK. Their challenge was to acquire and retain new customers by developing a compelling incentive programme. They approached Ovation Incentives to devise a customer rewards offering that would help them meet this challenge.

Ovation Incentives implemented a solution where new Vonage customers received a financial reward after a cooling period, which helped reduce churn. The programme was run through monthly campaigns with variable rewards and was entirely managed by Ovation. As a result, Vonage UK saw a substantial rise in its business customer base and achieved strong, consistent double-digit revenue growth, running the successful campaigns for over three years.

Vonage