Case Study: UNFCU boosts credit card usage and member loyalty with Ovation Incentives

UNFCU boosts credit card usage across 205 countries with Ovation Incentives

UNFCU, a global financial institution serving United Nations staff and their families, faced the challenge of encouraging its geographically dispersed members to adopt and use its new credit card. They needed a loyalty program with transferable rewards that could be redeemed anywhere in the world to stand out from competitors and foster brand loyalty. They partnered with Ovation Incentives to implement a solution.

Ovation Incentives provided a points-based rewards program powered by its online platform. This solution gave members the flexibility to earn points on purchases and redeem them for electronic voucher codes from a wide range of local and international retailers. The program successfully substantially improved credit card usage and increased card uptake among members.

UNFCU