Case Study: Survey Sampling International boosts panel retention and survey completion with Ovation Incentives

Survey Sampling International boosts panel retention 230% above target with Ovation Incentives

Survey Sampling International (SSI), a global provider of data solutions for survey research, faced a significant challenge with panel retention and survey completion rates across its 34-country operations. Their existing reward strategy, which was not culturally or geographically relevant, failed to motivate a diverse, multi-generational panel audience while logistical costs were spiraling. To address this, SSI partnered with vendor Ovation Incentives to develop a superior global incentive platform.

Ovation Incentives implemented a solution using a vast network of over 1,200 retail prepaid products and bespoke technology for real-time delivery. This provided highly relevant local rewards, such as game cards in China and rice vouchers in Japan. The results vastly exceeded SSI's initial objectives: panel retention rates soared to 230% above target, survey completion rates were 60% above target, and logistical costs were reduced by 63% above target.

Survey Sampling International