Case Study: Hall & Partners increases panel retention with Ovation Incentives

Hall & Partners - Customer Case Study

Hall & Partners, a market research and brand communications company, needed a customer loyalty solution to improve panel retention, increase panellist engagement, and provide data insights for its YourWord online community in the UK and US. Panel retention had declined in the previous quarter in both countries, affecting day-to-day operations. Hall & Partners turned to Ovation Incentives for help.

Ovation Incentives implemented a 1 platform, 2 country, 2 currency rewards program with locally desirable eVouchers, real-time digital delivery, API integration, branded communications, and monthly reporting. The result was 17% growth in panel size since launch, a 68% average panel retention rate, and 1,500 eVouchers sent daily, with 0 postage costs and 100% of international UK and US customer enquiries answered within 2 working days.

Hall & Partners