Case Study: Hall & Partners boosts panel retention with Ovation Incentives

Hall & Partners boosts panel retention to 68% with Ovation Incentives

Hall & Partners, a market research and brand communications company, faced a challenge with decreasing retention and engagement within its online research panel, YourWord. They approached Ovation Incentives for a customer loyalty solution to reward panellists and improve data insights.

Ovation Incentives implemented a digital rewards platform featuring a choice of locally desirable eVouchers delivered in real-time. This solution contributed to a 17% growth in panel size and a 68% average retention rate, with 1,500 eVouchers sent to panellists daily.

Hall & Partners