Case Study: Hall & Partners boosts panel retention with Ovation Incentives

Hall & Partners boosts panel retention 68% with Ovation Incentives

Hall & Partners, an innovative market research company, faced a challenge with decreasing retention and engagement in its online research panels in both the US and UK. They approached Ovation Incentives for a customer loyalty solution that could reward their panellists with engaging and aspirational incentives to improve brand interaction.

Ovation Incentives implemented a digital rewards platform featuring a choice of locally desirable eVouchers that were fulfilled in real-time. This solution led to significant results for Hall & Partners, including a 17% growth in panel size and an average retention rate of 68%. The vendor's solution also efficiently handled the delivery of 1,500 daily rewards with no associated postage costs.

Hall & Partners