Case Study: Dynata boosts panel retention and cuts logistics costs with Ovation Incentives

Dynata boosts panel retention 230% above target with Ovation Incentives

Dynata, a global provider of data solutions and survey research, faced challenges with panel retention and survey completion rates across its 45+ countries. Their existing incentive strategy failed to resonate demographically and culturally, while logistical costs were spiraling. Dynata contracted Ovation Incentives to develop a global incentive platform to address these specific issues.

Ovation implemented a solution featuring a unique network of over 1,200 localized prepaid rewards delivered in real-time. This strategy made the reward process more efficient and relevant, particularly for younger generations. The results vastly exceeded objectives: panel retention rates beat the target by 230%, survey completion rates were 60% above target, and logistical costs were reduced by 63% above the goal. Ovation also enabled an 80% reduction in customer service queries through its dedicated tool.

Dynata