Case Study: The Nude Label achieves more efficient post-purchase operations with Outvio

The Nude Label reduces support workload by 60% with Outvio

The Nude Label, a leading brand in blue light glasses shipping internationally, faced significant challenges in their post-purchase operations. Their complex process of handling both regular and prescription glasses was hampered by disconnected workflows between their lab and 3PL, manual tracking via Excel, and an inefficient returns process. They needed a solution to manage this complexity and personalize customer communications, leading them to implement Outvio.

Outvio provided the tools to unify The Nude Label's entire post-purchase flow, automating order tagging for prescriptions and syncing internal workflows in real time. This resulted in a over 70% reduction in fulfillment errors and manual checks. The solution also enabled personalized post-purchase communication and a streamlined returns portal, which significantly reduced related support tickets and turned exchanges into new opportunities.

The Nude Label