Case Study: VÍS achieves a first-of-its-kind car insurance policy priced solely on driver behavior with OutSystems

VÍS Launches First of its Kind Car Insurance Policy Priced Solely on Driver Behavior

VÍS, Iceland’s leading insurer, set out to encourage safer driving—especially among young drivers—by creating a usage-based car insurance policy priced solely on driving behavior rather than age or other traditional risk factors. Faced with pandemic constraints and a need to launch quickly, the company challenged itself to remove age-based premiums and deliver a fair, behavior-driven product that could be tested and iterated rapidly.

Working with Deloitte and built on the OutSystems platform, VÍS launched Ökuvísir (“Drive Indicator”) after a four‑month development sprint that integrated telematics (via a Cordova plugin to Cambridge Mobile Telematics), gamification, and GDPR-conscious testing. The app rates trips on speed, acceleration, braking, turns and phone use, offers a 14‑day trial that stops data collection unless users sign up, and feeds monthly, behavior-based premiums—resulting in a March 2021 launch that topped Icelandic app store downloads and delivered a novel, scalable product that continues to evolve.

VÍS

Gyða Einarsdóttir

Product Manager