Case Study: Thinkmoney achieves rapid customer-centric digital transformation and 30% onboarding conversion increase with OutSystems

Thinkmoney Powers Customer-Centric Digital Transformation with OutSystems

thinkmoney is a UK fintech that provides a budgeting current account for underserved and time-poor customers. Frustrated by slow, costly changes from an outsourced digital banking platform and limited in-house development resources, the company sought a faster, more agile way to iterate on customer experiences and regain control of its digital roadmap.

They adopted OutSystems low-code to upskill staff, build an in-house digital team, and embed agile practices—replacing their legacy platform and delivering a new onboarding flow, mobile app and online banking in months. Results included a 59% growth in the first three months after the new onboarding launch, a 30% increase in onboarding completion, a 21% reduction in customer acquisition costs, c.£300,000 annual software savings, and 75% of customers using digital self-service.

Thinkmoney

Michael Aldred

Managing Director