Case Study: Thinkmoney achieves 30% increase in customer conversions with OutSystems

thinkmoney Grows Customer Conversions 30 Percent With Seamless Digital Onboarding Journey

thinkmoney, a UK fintech that helps underserved and time‑poor customers manage their finances, faced a slow, phone‑centric account opening process that often left applicants waiting up to five days and tied up contact‑center staff. The delay and friction drove prospective customers away, reduced conversion rates, and wasted marketing spend.

thinkmoney replaced its legacy digital platform with OutSystems, stood up a new in‑house team with OutSystems support, and delivered a seamless web and mobile onboarding journey in seven weeks. The fully digital experience (with shared codebase, push/email reminders and marketing automation integration) lifted onboarding completions by 30% in four weeks, grew customers by 5% in three months, cut acquisition costs by 21%, and helped raise the Trustpilot rating from 3.1 to 4.3.

Thinkmoney

Lisa Snape

Product Owner