Case Study: Grendene achieves rapid digital transformation, faster app delivery and $50K savings with OutSystems

OutSystems Powers Digital Transformation at Largest Manufacturer and Exporter of Brazilian Footwear

Grendene, Brazil’s largest footwear exporter with 20,000 employees across 11 factories, needed robust, scalable systems to support cost control, technical innovation and global competition. Key challenges included a dynamic HR careers site, an integrated chromatographic analysis management system, and a marketing campaign cost-management app to centralize data and improve operational control.

Using a single OutSystems platform, Grendene delivered those solutions much faster than planned—building the careers site in 4 months, the chromatographic system in 6 months (vs. an estimated 12), and a marketing web app in 11 months—while saving an estimated $50,000. The new tools gave HR autonomy to update the site without IT, centralized and reportable analysis data for customers, and improved marketing investment visibility and effectiveness across multiple departments.

Grendene

Paulo Rossi

Systems Analyst