Case Study: OK! teleseguros achieves 100% sales increase in 13 weeks with OutSystems

OK! teleseguros deploys auto insurance web site in 13 weeks

OK! teleseguros, a direct-sales brand of Portuguese insurer Via Directa, needed to cut operational costs and streamline marketing, sales and service by redesigning its website and adding a multi-company home-insurance area. The platform also had to eliminate double data entry by integrating with Caixa Seguros Group systems and support multiple brands, branches, channels and products across the value chain.

Via Directa chose the OutSystems platform and partner Keep It Simple to deliver a full online purchasing cycle—qualification, simulation, quote generation, risk scoring, contract data capture, online contracting/payments, customer private area, back-office and document management—delivered in 13 weeks. Results included a 100% increase in sales, 30% of new contracts closed online, a 70% rise in internet brand awareness, ~885 prospects/day, rapid back-office integration, reduced client management costs and scalable capacity (160,000 customers and 800,000 visits in the first two months).

OK! teleseguros

Sergio Carvalho

Marketing and Product Director