Case Study: Normal accelerates retail operations and AI innovation with OutSystems

Normal cuts shelf label updates to 8 seconds with OutSystems

Normal, a European discount retailer known for its rapid physical store expansion, faced the challenge of equipping its in-store staff with technology that could keep pace with its growth without slowing it down. Their existing systems were limiting, forcing employees to spend excessive time on manual back-office tasks instead of serving customers. They partnered with OutSystems to build a custom mobile application that could integrate with their core ERP and support their unique operational needs.

Using the OutSystems platform, Normal developed a "Store App" that manages 95% of daily store operations. The solution drastically improved efficiency, such as reducing shelf label updates from 10 minutes to 8 seconds. Furthermore, Normal leveraged OutSystems Agent Workbench to build AI agents, including one that automated invoice processing from several days down to one. The OutSystems platform enabled Normal to accelerate development, launch new solutions faster, and free up staff for more valuable work.

Normal