Case Study: Keypoint Intelligence achieves 4x faster sales cycles and up to 6x faster project delivery with OutSystems

Keypoint Intelligence Delivers Custom Apps for Large Enterprises Including Canon

Keypoint Intelligence is a B2B product-information, market-research, and lab-testing firm that also builds custom software, but its small development team (fewer than 20) struggled with long sales cycles and slow, siloed development across many disparate codebases. The company needed a platform to enable collaborative, iterative prototyping and to consolidate reuseable components so proposals could move to production faster.

By adopting OutSystems’ visual, full‑stack development platform Keypoint accelerated prototyping and integrated designers and developers across the SDLC, enabling core code reuse and faster iteration. The change cut the sales cycle by 4x and accelerated project delivery up to 6x (six major projects completed in two years); for example, a Canon mobile engagement app was built by one full‑time and one part‑time developer in three months, with user growth around 40% and better operational diagnostics.

Keypoint Intelligence

Chris Jones

Chief Technology Officer