Case Study: Gradén Mattsson achieves 40% conversion improvement and 80% reduction in manual workload with OutSystems

Gradén Mattsson Empowers Business-Led Development to Rebuild Sales Applications

Gradén Mattsson, a premium contact‑center and “Mission Center” provider, faced a digital reinvention challenge: customers demanded modern, data‑driven sales and service systems but the company had no in‑house developers and relied on costly external teams. To stay competitive they needed a way for business experts to build and improve applications themselves.

They chose OutSystems and used guided training plus customer‑success support to enable a small, part‑time team (about 2.5 FTE) of business developers to rebuild two critical sales and customer‑handling apps, integrating with Active Directory, Azure, REST APIs and their auto‑dialer. The new apps boosted conversion by ~40%, cut manual workload by ~80% through an eight‑step automation, and freed the team to iterate quickly (A/B tests and faster fixes) without external consultants.

Gradén Mattsson

Jan Gapinski

Chief Operating Officer