Case Study: Delta Coffee achieves 75% time savings in campaign planning with OutSystems

Delta Coffee Gets Piping-Hot Sales Information System Served by OutSystems Partner Truewind

Delta Coffee, a coffee producer and distributor operating in eight countries with 700+ products, needed to stop wasting time manually compiling campaign data from multiple systems, Excel files, and emails. The sales team required a single, centralized Sales Information System (SIS) to plan and evaluate marketing and commercial activities more efficiently, so Delta partnered with Truewind and selected OutSystems to deliver the solution.

Truewind used OutSystems to build a custom SIS in three months (three full‑time developers), delivering a centralized campaign repository, mobile compatibility, SAP integration, dashboards, automated pricing rules, and a drag‑and‑drop calendar. The system cut campaign planning time by 75%, supports about 600 campaigns per year, improved data reliability and analysis, and is now used across the organization to speed decision‑making and boost commercial performance.

Delta Coffee

Natanael Baptista

Modern Grocery and Automatic Distribution Business Unit Director