Case Study: Delta Coffee achieves faster campaign planning with OutSystems

Delta Coffee cuts campaign planning time by 75% with OutSystems

Delta Coffee, a company promoting over 700 products across eight countries, faced the challenge of managing sales and marketing data that was fragmented across multiple platforms, Excel files, and emails. This disorganization made it difficult to track campaign history and plan commercial activities efficiently. Their IT department partnered with Truewind, which led them to select the OutSystems agile development platform to create a centralized solution.

Using the OutSystems platform, a custom Sales Information System (SIS) was developed in just three months. The solution provided a centralized hub for campaign management, complete with a dashboard, automated calculations, and a drag-and-drop calendar. The implementation by OutSystems resulted in a 75% time savings in campaign planning, improved data reliability, and the ability to manage 600 campaigns per year. The system, initially for sales, is now used by the entire organization to align data and accelerate commercial activities.

Delta Coffee