Case Study: Burton achieves 10x revenue ROI and faster logistics with OutSystems

Burton Creates Logistics Solution With OutSystems, Generating 10x ROI in Revenue

Burton, the leading snowboarding equipment and apparel brand, faced shrinking margins as customer buying patterns shifted toward more online and mid-season purchases, leaving excess inventory in some regions and missed sales in others. To capture peak-season demand and avoid heavy postseason markdowns, the company needed a fast way to connect warehouses, stores and e-commerce so products would be available where and when customers wanted them.

Using OutSystems, two developers built a cross-channel logistics app in eight months to be live by Black Friday; the MVP took about 500 hours. The app lets employees locate and ship items from stores or warehouses via tablets, averaging 56 shipments per day (with sustained runs of 200+ daily) and delivering a 10x ROI in revenue. The solution reduced inventory carrying costs, minimized off-price sell-offs, and now supports Burton’s retail expansion into Europe and planned growth in Japan.

Burton

Matt Burns

Software Developer